DFL Sports Enterprises

DFL Sports Enterprises is responsible for all international sales of commercial rights of the Bundesliga. The sales activities are divided into three lines of business: Audiovisual Rights, Sponsoring & Licensing, and Global Digital Media. DFL Sports Enterprises is a 100 % subsidiary of the DFL. more…

 Pure Football: Unique Atmosphere in the Bundesliga

Unique Atmosphere in the Bundesliga

The existing atmosphere in the Bundesliga is unique in world football, attracting more than 17 million fans to games during the 2010/11 season and an average of over 42,000 spectators per match, a European record. Large attendances are driven by spectacular goals by world-class players and a commitment to offer the public the most reasonably-priced tickets of all major football leagues, creating an unparalleled vibe across Germany’s state-of-the-art stadiums.

A recent surge in Bundesliga performance in European competitions has earned the Bundesliga enough points to surpass Italy’s Serie A, earning that one extra important slot in the UEFA’s coefficient ranking system. At the same time, the Bundesliga is the most financially sound top league in Europe with the lowest debt level of the five biggest leagues.