Privacy statement

DFL Sports Enterprises GmbH, Ulmenstraße 23-25, D-60325 Frankfurt am Main ("DFL Sports Enterprises") collects, processes, and uses personal data, which has been captured from visits to the websites and (collectively the "website") in compliance with the applicable data protection provisions of the Federal Republic of Germany. This Data Protection Policy Statement sets out which visitor ("user") data is captured on the website and how this information is processed and used.

1. Personal data

Personal data is all data containing information about the personal or material circumstances of an identified or identifiable natural person. This includes, for example, name, email address, home address, phone number, or date of birth.

2. Data collection, processing, and use when the website is accessed over the Internet

Each time a user accesses the website, the user's Internet browser - for technical reasons - automatically supplies the following data to DFL Sports Enterprises' web server:

  • IP address of the computer
  • date and time of access
  • name and URL of file downloaded
  • amount of data transmitted
  • access status (file transmitted, file not found, etc.)
  • data identifying Internet browser software and operating system used
  • name of Internet access provider of user
  • website from which the access was made.

The collection, processing, and use of this information is solely for the purpose of enabling the use of the website (connection set-up), system security, and technical administration of the network infrastructure. No comparison with other datasets or any transfer of the collected data to third parties, even partial transfer, is carried out.

Concerning the data collection, processing and use to measure the use of the website and its optimization through web analysis please refer additionally to the fourth paragraph of this privacy statement.

3. Data collection, processing, and use within the scope of the services offered on the website

The use of certain services on the website, such as the newsletter, requires prior registration, including the submission of personal data (name, address, telecommunications data, etc.) by the user.

The collection, processing, and use of personal data is carried out solely for the purpose of allowing users to select the necessary information and services, and only in the manner and extent to which the user has given prior express consent.

Any further use of such personal data for the purpose of sending additional product and service offerings, especially by DFL Sports Enterprises' cooperation partners, only takes place if the user has given prior express consent. The user can revoke consent at any time, with future effect.

4. Data collection, processing, and use within the scope of the web analysis and the generation of user profiles

The website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on the user's computer, to help the website analyze how users use the site. The information generated by the cookie about the use of the website by the user will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 
Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

On behalf of DFL Sports Enterprises Google will use this information for the purpose of evaluating the use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to DFL Sports Enterprises. 
Google will not associate the IP address with any other data held by Google. 
The user may refuse the use of cookies by selecting the appropriate settings on his browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

Furthermore the user can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

5. Purpose of processing and use of personal data

Any processing or use of your personal data is only for the purposes stated in this Data Protection Policy Statement and only to the level necessary to achieve the respective purposes.

Personal data will not be published by DFL Sports Enterprises, nor will it be passed on to third parties without permission.

Transfers of personal data to government institutions and authorities will only be carried out within the framework of mandatory national legislation or if such transfer is necessary for legal or law enforcement purposes as a result of assaults on the network infrastructure.

6. Retention and deletion of personal data

As soon as it is no longer needed for the purposes for which it was collected or as soon as the user requests so, all personal data stored and all pseudonymous use data will be directly and irretrievably deleted; this will be the case, provided that the DFL Sports Enterprises is not under a statutory duty to store it. If the DFL Sports Enterprises is under a statutory duty to store it, the stored personal information and the pseudonymous use data will be permanently deleted upon expiry of the relevant statutory retention periods.

7. Security

The DFL Sports Enterprises uses technical and organisational security measures to protect the personal data of users from accidental or intentional manipulation, loss, destruction, or access by unauthorised persons. These security measures are continually being updated in line with technological developments.

8. Links to other websites

The website may contain links to other websites. This Data Protection Policy Statement applies solely to the website of DFL Sports Enterprises. The DFL Sports Enterprises has no influence over, and does not control whether other providers comply with applicable data protection provisions.

9. Right of information, rectification, blocking, or deletion of data

Users of the website have a right to receive information with regard to the personal data collected concerning them. They also have a right to rectification of inaccurate data, as well as blocking, or deletion of data. To contact DFL Sports Enterprises, please use the contact form obtainable from the following link:

10. Acceptance, validity, and timeliness of the Data Protection Policy Statement

By using the website, the user agrees to the collection, processing, and use of their data, as described in this Data Protection Policy Statement. This Data Protection Policy Statement is currently valid and dated 1 August 2012. DFL Sports Enterprises reserves the right to change this Data Protection Policy Statement when required, in particular, to adapt it to further development of the website or the implementation of new technologies, with future effect and at any time.