- 2.98 million unique users and more than 16 million visits per month on bundesliga.de
- 1,360 online videos per season
- 306 Bundesliga Live Matches, 66 Highlight Shows, 34 Goal! Preview Shows and 16 GOAL! Special Shows
- 36,000 copies of Bundesliga Magazin distributed per month
Media & Advertising
The excellent advertising opportunities on Bundesliga’s high-quality media platforms include the monthly Bundesliga Magazin, the online channels bundesliga.de as well as inflight entertainment on e.g. Lufthansa flights and a variety of co-presenting opportunities during international TV broadcasts.
Cross-Media on all Platforms
DFL Sports Enterprises presents a cross-media approach to advertising as well as access to target groups. This is achieved through increased international TV distribution, a cutting-edge website and a variety of printed Bundesliga publications specifically designed for and distributed to a highly exclusive readership.
Advertisers can opt to promote themselves as sponsors on international TV coverage, be it live or via one of the many high-quality Bundesliga shows. They can also appear in the Bundesliga Magazin as well as on bundesliga.de, which is enhanced with exclusive video content, live internet radio, and various other special applications.
bundesliga.com: International Target Group
Innovation in the Web
The new bundesliga.com website will awaken further interest in the Bundesliga among fans outside of Germany and increase awareness of the league internationally. Fans, journalists and broadcasters around the world have access to extensive, up-to-date information about the Bundesliga in three different languages. Alongside the English website, Polish and Japanese versions were also launched in 2012.
Match reports, player and club portraits are at the centre of the new platform, with statistics, photo galleries, videos and information on Germany's top flight individually prepared by a dedicated team of editors in all three language versions.
bundesliga.de: Innovation in the Web
Innovation in the Web
The Bundesliga’s own website has grown into an extremely valuable advertising platform, attracting up to 2.5 million unique users each month and establishing itself among Germany’s top four sports portals. Going forward, the official league website aims to be the first port of call on the internet for football fans all around the world.
Such improvements enrich our website that continues to provide fans with up-to-the-minute information on their clubs, match schedules and statistics, in both German and English. Meanwhile, the live radio service offers fans live reports and news from every Bundesliga and Bundesliga 2 stadium.