Digital Media

The digital world brings the Bundesliga to people throughout the world – whenever they want it. It gives fans the opportunity to be part of one of the greatest football leagues in the world. DFL SE offers its partners in digital media the opportunity to communicate with fans worldwide across all Bundesliga channels through digital brand integration. They benefit from innovative approaches in which the partner’s brand messages are conveyed intelligently across all media. This creates a shared brand experience for fans, sponsors and partners.

With high-quality videos, live and background reports from the stadia, interactive formats and up-to-date club news, BUNDESLIGA.DE, the official website of the Bundesliga, is an excellent platform for presentation and activation. The international Web presence, BUNDESLIGA.COM, is the first port of call for Bundesliga fans all over the world. On, fans abroad can find the most spectacular moments and the best goals, as well as emotive and humorous events from German stadia, while Twitter and Instagram offer exciting news and images from the world of the Bundesliga. 

DFL SE offers its partners attractive advertising options and long-term interaction possibilities to optimally activate the partnership via numerous channels. With this efficient extension, we create a cross-media and target-group-specific mutual global brand experience for our sponsors and partners and thus promote the brand and product aims of our partners in the best possible way. International Target Group


Innovation in the Web

The new website will awaken further interest in the Bundesliga among fans outside of Germany and increase awareness of the league internationally. Fans, journalists and broadcasters around the world have access to extensive, up-to-date information about the Bundesliga in three different languages. Alongside the English website, Polish and Japanese versions were also launched in 2012.

Match reports, player and club portraits are at the centre of the new platform, with statistics, photo galleries, videos and information on Germany's top flight individually prepared by a dedicated team of editors in all three language versions. Innovation in the Web


Innovation in the Web

The Bundesliga’s own website has grown into an extremely valuable advertising platform, attracting up to 2.5 million unique users each month and establishing itself among Germany’s top four sports portals. Going forward, the official league website aims to be the first port of call on the internet for football fans all around the world.

Such improvements enrich our website that continues to provide fans with up-to-the-minute information on their clubs, match schedules and statistics, in both German and English. Meanwhile, the live radio service offers fans live reports and news from every Bundesliga and Bundesliga 2 stadium.