As a 100% subsidiary of DFL Deutsche Fußball Liga GmbH, DFL Sports Enterprises GmbH has been responsible for the worldwide sale of commercial rights to the first and second divisions of the Bundesliga since 2008, under the leadership of Managing Director Jörg Daubitzer. Above and beyond the sales, the two business areas Audiovisual Rights and Sponsoring, Licensing & Digital Media act as service providers for all contract partners worldwide.
Full stadia that rank amongst the most beautiful in the world, plenty of goals and a unique atmosphere – the German Bundesliga is a premium global product. DFL Sports Enterprises plays an important role in the global status of the Bundesliga and manages its demand across the world.
The Audiovisual Rights business area is responsible for the Bundesliga being accessible in all 209 FIFA member nations (as of July 2015) and provides international licence holders and their viewers with elaborately produced and precisely tailored content.
Due to the growing significance of the Asian market for the Bundesliga, DFL Sports Enterprises has had a subsidiary branch in Singapore since 2012, which provides intensive support to contract partners in around 40 territories in the Asian Pacific region.
With a highly attractive and individual portfolio of rights comprising sponsorship and licensing rights, as well as comprehensive integration possibilities in the digital worlds of the Bundesliga, the second business area of DFL SE represents a unique marketing platform.